Design Services, Thoughtfully Tailored

From first impressions to the finest details.
Branding Framework
Visual Identity
Logo Foundation
Beyond the Brand

Branding Framework

A complete visual system to guide your brand as it grows.

As your business grows, more people become responsible for representing your brand. From printers and web developers to marketing teams and suppliers, the Branding Framework provides clear guidelines for applying your visual identity consistently across every touchpoint.

Close-up of a Good Folk restaurant menu featuring good bites, including roasted wild mushroom flatbread and endive salad.

  • A fully developed visual identity, supported by a comprehensive Brand Manual covering:

    • Brand positioning and visual direction

    • Custom logo design plus expanded variations

    • Expanded colour palette and usage guidance

    • Complete typography system

    • Photography and imagery direction

    • Supporting graphic elements and usage guidance

    • Digital and website applications

    • Print, signage, merchandise, and environmental applications

    • Application-specific recommendations

    • Expanded brand implementation examples

    • Businesses looking to establish a strong, versatile brand foundation

    • Brands with multiple marketing channels and touchpoints

    • Organizations working with multiple team members, vendors, or partners

    • Businesses investing in website development, signage, packaging, apparel, or other branded applications

  • You'll receive a comprehensive brand manual that not only defines your visual identity but also provides detailed guidance for applying it consistently as your business grows.

$3950 +

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Visual Identity

A cohesive visual identity that brings your brand to life.

Your brand is more than a logo. Through thoughtful typography, colour, imagery, and supporting visual elements, Visual Identity creates a cohesive system that builds recognition and consistency across every touchpoint.

Wooden coaster engraved with the word “OTTER HOTEL” and an otter illustration on a marble tabletop.

  • A cohesive visual identity, supported by an essential Brand Guide outlining the core elements of your brand, including:

    • Custom logo design and variations

    • Curated brand colour palette

    • Typography selection and pairing

    • Supporting graphic elements

    • Logo usage guidelines

    • Colour and typography guidance

    • Brand assets supplied in versatile file formats

    • New and established businesses looking to define or refresh their identity

    • Businesses investing in a new website or updating their online presence

    • Organizations preparing for new marketing initiatives

    • Businesses seeking a cohesive and recognizable visual presence

  • You'll leave with a complete visual identity system that provides the tools and guidance needed to maintain consistency across marketing materials, social media, print collateral, signage, and digital platforms.

$2900 +

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Beyond the Brand

Website Design

Illustration of a desktop computer workspace with a globe, pencil, smartphone, and blank screens 
Bring your new brand online.

Collaborative website design support that brings brand and web expertise together to create a cohesive online presence. From layout to visual direction, your site will feel aligned with the identity behind your business.

Design Support

Illustration of office stationery, including a pencil, paper, ink bottle, and envelope with a seal.

Creative support for packaging, print, signage, and marketing materials that keeps your brand polished and consistent. Thoughtful, cohesive design helps bring your brand to life across every touchpoint.

Keep your brand looking its best.

Illustration

Illustration of a person holding a striped pencil between their fingers 
Give your brand a distinctive touch.

Custom illustration adds personality, depth, and character to your visual identity. From packaging and merchandise to branded details, illustration offers another way for your brand to express itself.

Not Sure Where to Start?

Every brand has different needs. Let's connect and find the right creative approach for yours.