Designing with Insight, Creating with Purpose

Visual brand identity solutions for your business.
View My Work
  • Collage of Good Folk restaurant brand guidelines, including typography, menu layouts, restaurant interiors, dining photography, and brand identity pages.

    Good Folk Restaurant

  • Cream canvas tote bag labeled “Hair & Beauty Lounge” with large black “The Loft” logo.

    The Loft Hair and Beauty Lounge

  • Black hanging sign with an orange stylized logo on a textured stone building facade

    Morgans Apothecary

  • Stacks of dark and white business cards for RIC Disaster Management on a gray background

    Rebecca Innes Consulting

  • Close-up of a rain-covered forestry worker wearing a jacket labeled “SKØG forestry”

    SKOG Forestry

  • Interior sign reading “SUDDEN SALE” at a restaurant or retail store entrance.

    Sudden Sally

  • Amber dropper bottle of Elevation Barber Co. beard oil beside its black-and-white product box on a stone surface

    Elevation Barber Co.

  • Hand holding an OTTER card with a bold black abstract logo over a white bed.

    Otter Hotel

  • Modern white kitchen with black faucet, sink, storage baskets, and Bow Valley Kitchens branding

    Bow Valley Kitchens

Smiling woman with long brown hair wearing a white button-up shirt, layered necklaces, and blue jeans against a gray background

Good branding starts with understanding the business.

I believe the best brands aren't created by following trends. They're built by understanding the people, values, and stories that make each business unique. My approach is collaborative, thoughtful, and focused on creating brands that feel authentic today and continue to serve the business over time.

My Story

How I Can Help

A solution for every business

Every business has different goals, budgets, and branding needs. These services are designed to give you the right level of support — from a new logo to a complete visual identity or broader brand system.

Collage of Good Folk restaurant brand guidelines, featuring typography, menus, restaurant interior photos, dining scenes, and brand strategy pages.

Branding Framework

Bring Your Brand To Life

A complete brand system with clear guidelines and practical applications to help your business stay consistent across every touchpoint.

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Flat lay of Morgans Apothecary & Essentials branding materials, including brochures, product packaging, a thank-you card, and a black business card.

Visual Identity

The Visual System Around The Mark

A cohesive visual identity with logos, colours, typography, and supporting elements to keep your brand consistent across every touchpoint.

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Wolf Willow Apothecary business card with botanical logo displayed on a round wooden tray

Logo Foundation

Make Your Mark

Professional logo design and essential brand assets to help you launch your business with confidence and create a strong first impression.

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Laptop displaying the Bow Valley Kitchens website with a modern custom kitchen cabinetry interior

Design Support

Design That Grows With You

Creative support for packaging, websites, and marketing materials to keep your brand consistent and polished across every touchpoint.

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What Clients Are Saying

  • Small bottle of Breathe essential oil blend beside a round container and beaded necklace on a light surface

    Morgans Apothecary

    Working with Jaime transformed my brand.

    She led my entire rebrand, creating everything from my product labels and tea tins to my storefront signage and menu board. She has an incredible ability to understand the heart of a business and translate it into something beautiful, polished and cohesive.

    Her work didn’t just give my business a new look—it elevated the entire brand and finally made it feel like the vision I had always imagined. I am so proud of everything she created and would recommend her without hesitation.

    Leah,
    Founder of Morgans Apothecary

  • Open brochures on a wooden table showcasing caramel coffee drinks and caramel syrup products.

    Drop Caramel

    Jaime has been an absolute pleasure.

    She has an incredible ability to transform ideas into polished, beautiful marketing pieces while making the entire process feel collaborative, fun and exciting. She quickly understood the vision for Drop Caramel and created a coffee program brochure and sell sheet that perfectly captured our brand.

    Jaime is exceptionally talented, thoughtful, caring and genuinely invested in her clients' success. I would recommend her without hesitation to anyone looking for a designer who brings creativity, professionalism and a little bit of magic to every project.

    Maude Marsan
    Founder Drop Caramel Co.

  • Emerald Veterinary specialty services business cards featuring a paw-print mountain logo and veterinarian contact information

    Emerald Veterinary

    I highly recommend Jaime for all your design needs.

    She is thoughtful and extremely detailed about matching your ideas to a design that speaks to your project. I can’t wait to fully roll out the design!

  • Black and gold Hotel Canoa & Suites sign mounted on a concrete wall

    Valley Sign & Design

    Jaime Birch Design never fails to impress!

    We’ve collaborated on numerous projects featuring her branding, and every time, we’re blown away by her creativity and attention to detail. Her designs are fresh, beautifully thought out, and always translate perfectly to signage.

    Jaime is not only incredibly talented but also a great partner to work with. She’s approachable, communicative, and always happy to collaborate to ensure everything aligns seamlessly with her vision.

    We couldn’t recommend Jaime Birch Design more highly, her work speaks for itself, and it’s always a privilege to bring her designs to life!

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⭐️A fresh identity. A clearer direction. Still me.⭐️ As my business has evolved, so has my approach to design. More strategy, more intention, more collaboration and a deeper focus on creating thoughtful visual identities that reflect the businesses
This close… The new website is almost ready. A new look, expanded services, and more ways to work together. Launching very soon. 🚀 brand design · visual identity · branding · website support · graphic design &m
A little evolution of my own.⁠💫 ⁠ As my work has grown and shifted, Jaime Birch Design has too. ⁠ ⁠ More strategy. ⁠ Stronger identities. ⁠ Deeper collaboration. ⁠ ⁠ The old identity served me well, but it was time for something that felt more align
A little look at what’s been taking shape behind the scenes. Consideration, refinement, evolution. ✨ Not long now. new website · brand identity design · visual identity · branding for small business · Banff graphi
It’s seemingly been a little quiet around here lately. Truth is, there’s been a lot going on behind the scenes. An evolution? An upgrade? A refinement? All of the above, actually. Still all the things it’s always been, just with