My Story
Good design starts with understanding the business.I’ve always been drawn to businesses with a story. Whether it’s a family-run company, a growing professional service, a local retailer, or a new venture taking shape, I enjoy learning what makes a business unique and translating that into a visual identity that feels genuine and memorable.
Based in Banff, Alberta, I collaborate with businesses near and far, from the Bow Valley to clients around the world. My approach combines creativity, strategy, and collaboration to create brands that not only look good, but work well across the many places a business shows up.
Every project starts with understanding the people behind the business. Through conversation and exploration, I create visual identities that reflect a client’s personality, values, and goals—and give them a foundation they can grow with.
What It's Like to Work With Me
The best branding comes from collaboration.My process is thoughtful, approachable, and transparent from start to finish. You’ll be involved throughout the project, with space to share ideas, give feedback, and help shape the process.
Whether you’re creating something new or evolving an existing brand, the goal is the same: to create an identity that feels true to your business and gives you confidence in how you show up.
THOUGHTFUL
Every project starts with understanding the business, the people behind it, and what needs to change.
COLLABORATIVE
You’re part of the process throughout, with clear opportunities to share feedback and shape the direction.
PRACTICAL
The final identity is designed to work in the real world, across the places your business actually shows up.