Brand Identity and Logo Packages

Standard Brand Package

You’re starting from scratch or refining your company’s existing branding. You need direction and a toolkit of visual  elements. 

  • discovery

Initial meeting in person, virtual or over email plus worksheets to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding.  This research phase sets the direction for the design work to come.

  • logo

After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3+ concepts to present. These will start us on the process of narrowing down and settling on a final refined mark. Includes a final bundle of files suitable for every application, from print to web to promotional items and more.

  • colour palette

Specifications for the colours in your logo, plus any secondary colours that coordinate. CMYK and hexidecimal codes provided that can be used by print vendors and web developers to ensure your brand colours will match across different applications. 

  • typography

Names of fonts used in logo as well as recommendations of fonts that pair well for further branding.

  • brand elements

Files of any logo variations or brand elements developed with examples on how to implement them.

  • mood board and branding examples

A collection of photos, textures, and elements that depict the mood and inspiration behind your brand. As well, multiple examples of your branding in action.

$1440+

Complete Brand Package

You’re starting from scratch or refining your company’s existing branding. You need direction and a toolkit of visual  elements PLUS a comprehensive guide on how to implement your brand in a professional and consistent way.

  • discovery

Initial meeting in person, virtual or over email plus worksheets  to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding.  This research phase sets the direction for the design work to come.

  • logo

After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3+ concepts to present. These will start us on the process of narrowing down and settling on a final refined mark. Includes a final bundle of files suitable for every application, from print to web to promotional items and more.

  • colour palette

Specifications for the colours in your logo, plus any secondary colours that coordinates. CMYK and hexidecimal codes provided that can be used by print vendors and web developers to ensure your brand colours will match across different applications. 

  • typography

Names of fonts used in logo as well as recommendations of fonts that pair well for further branding.

  • brand elements

Files of any logo variations or brand elements developed with examples on how to implement them.

  • comprehensive brand manual 

  • mood board

  • brand mission statement

  • logo usage and implementation guidelines

  • brand elements display and guidelines

  • typography guidelines

  • colour palette guidelines

  • brand implementation examples

$1680+

Custom Package

More items can be added to the above Packages. It can be helpful to think of a project in two parts. Phase 1 is the Standard or Complete Brand identity package. Phase 2 is applications. Pricing will depend on the scope of your unique needs. Popular applications include:

  • business cards 

  • brochures and info sheets

  • signage

  • social media post templates

  • presentation templates  

Standard Logo Package

You’re confident that you don't need a brand identity.  You just need a more polished, better-crafted brand mark with colour applied.

  • discovery

Initial meeting in person, virtual or over email plus worksheets  to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding.  This research phase sets the direction for the design work to come.

  • logo

After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3+ concepts to present. These will start us on the process of narrowing down and settling on a final refined mark. Includes a final set of logo files suitable for every application, from print to web to promotional items and more.

  • one page branding specs sheet

A sheet listing the specifications for the colours in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications.  CMYK and hexidecimal codes provided. This sheet will also list the name(s) of the font(s) used in your logo as well as a visual guide of the logo files provided.

$960+