This project was done for a company that offers training programs for all fitness levels. The name comes from the first letters of the words Cycling And Mulitsport Pursuits, and the eight principles by which they train their clients. They had a current logo that featured the heart rate line which they wanted to keep for brand recognition and because they appreciated how it represented them as a sport training organization. They specifically needed an upbeat and sporty logo that would translate well onto gear and pop on a navy background colour that they would be using for their apparel. I provided them with different versions of their logo knowing that different variations would work better in different contexts.